Speedo is the world’s leading swimwear brand and is passionate about life in and around the water, creating revolutionary new technologies, designs and innovations. Speedo is an Australian born company that produces swimwear, both performance and lifestyle and swimming accessories. The business began operating in 1914 when Scottish immigrant Alexander MacRae's company extended the manufacture of underwear to include swimwear. In 1928 the company officially became known as Speedo when an employee coined the slogan - "Speed on in your Speedo's". World class athletes who wear Speedo include Michael Phelps from the US, Rebecca Adlington from Great Britain, and Australian swim stars Libby Trickett, Leisel Jones, Eamon Sullivan, Emily Seebohm, Andrew Lauterstein and Bronte Barratt to name a few.
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